Stop Paying the “OTA Tax”: Take Back Your Direct Bookings with the New Aries IBE

Let’s talk about that 15% to 25% commission check you write every month.

You know the one. It goes to the big Booking and Expedia giants. It’s the “OTA Tax”—the price you pay for visibility. But here’s the frustrating part: often, a guest finds your hotel on those sites, visits your website to see more photos, and then…

They leave. Why? Because your website didn’t have a clear way to book. Or worse, it had a clunky, third-party “request form” that felt like it belonged in 2005.

At Aries Software, we believe your website should be your most profitable employee. That is why we are thrilled to announce our latest Add-On: The Aries Integrated Booking Engine (IBE).

The “Friction” Problem

Running an independent hotel means every direct booking is a victory. But if a guest has to wait for an email reply to know if a room is available, they won’t wait. They’ll go back to the OTAs where they can get a confirmation in two clicks.

Until now, smaller hotels had to choose between expensive, complex booking engines or simple contact forms that lose sales.

We’ve changed that.

Your Website, Now with a “Brain”

The Aries IBE isn’t just a button on your site. It is a direct bridge to your Aries PMS. It works as the “Front Door” of your digital property, fully synchronized in real-time.

• Real-Time Availability: If you sell your last Double Room in the PMS, it disappears from your website instantly. No more accidental overbookings.
• Live Rates: No more manual price updates on your website. The IBE pulls your current rates (optimized by the Aries RMS, of course) directly to the guest’s screen.
• Instant Confirmation: The guest clicks “Book,” the PMS records the reservation, and the guest receives a confirmation email. Total effort from your staff: Zero.

Why Your Guests (and Your Bottom Line) Will Love It

In our previous posts, we talked about liberating you from the “3:00 PM Rush.” The IBE is the logical next step. It handles the administrative work of the sale so you don’t have to.

1. Mobile-First Design: Most guests book on their phones while on the go. Our IBE is sleek, fast, and designed to convert “lookers” into “bookers.”
2. Trust & Brand: A professional booking process signals to the guest that you are a modern, reliable property.
3. The Commission Win: Every booking through the Aries IBE is a booking that stays 100% in your pocket. No commissions. No middlemen.

The Aries Ecosystem: Everything in Sync

This new Add-On completes the circle.

• The RMS sets the perfect price.
• The IBE sells it directly on your website.
• The PMS manages the stay and the check-in.

It’s a seamless loop designed for one thing: Giving you back your time and your profit.

Ready to turn your website into a booking machine?

The Integrated Booking Engine is available now as an add-on for all Aries PMS users.

[Schedule a 15-minute demo to see it in action.]