{"id":282,"date":"2025-12-25T12:24:41","date_gmt":"2025-12-25T10:24:41","guid":{"rendered":"https:\/\/www.aries-software.net\/?p=282"},"modified":"2025-12-29T18:49:45","modified_gmt":"2025-12-29T16:49:45","slug":"stop-paying-the-ota-tax-take-back-your-direct-bookings-with-the-new-aries-ibe","status":"publish","type":"post","link":"https:\/\/www.aries-software.net\/de\/2025\/12\/25\/stop-paying-the-ota-tax-take-back-your-direct-bookings-with-the-new-aries-ibe\/","title":{"rendered":"Stop Paying the &#8220;OTA Tax&#8221;: Take Back Your Direct Bookings with the New Aries IBE"},"content":{"rendered":"\n<p>Let\u2019s talk about that 15% to 25% commission check you write every month.<\/p>\n\n\n\n<p>You know the one. It goes to the big Booking and Expedia giants. It\u2019s the &#8220;OTA Tax&#8221;\u2014the price you pay for visibility. But here\u2019s the frustrating part: often, a guest finds your hotel on those sites, visits <em>your<\/em> website to see more photos, and then\u2026<\/p>\n\n\n\n<p><strong>They leave.<\/strong> Why? Because your website didn&#8217;t have a clear way to book. Or worse, it had a clunky, third-party &#8220;request form&#8221; that felt like it belonged in 2005.<\/p>\n\n\n\n<p>At Aries Software, we believe your website should be your most profitable employee. That is why we are thrilled to announce our latest Add-On: <strong>The Aries Integrated Booking Engine (IBE).<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The &#8220;Friction&#8221; Problem<\/h3>\n\n\n\n<p>Running an independent hotel means every direct booking is a victory. But if a guest has to wait for an email reply to know if a room is available, they won\u2019t wait. They\u2019ll go back to the OTAs where they can get a confirmation in two clicks.<\/p>\n\n\n\n<p>Until now, smaller hotels had to choose between expensive, complex booking engines or simple contact forms that lose sales.<\/p>\n\n\n\n<p>We\u2019ve changed that.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Your Website, Now with a &#8220;Brain&#8221;<\/h3>\n\n\n\n<p>The Aries IBE isn&#8217;t just a button on your site. It is a direct bridge to your <strong>Aries PMS<\/strong>. It works as the &#8220;Front Door&#8221; of your digital property, fully synchronized in real-time.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Real-Time Availability:<\/strong> If you sell your last Double Room in the PMS, it disappears from your website instantly. No more accidental overbookings.<\/li>\n\n\n\n<li><strong>Live Rates:<\/strong> No more manual price updates on your website. The IBE pulls your current rates (optimized by the Aries RMS, of course) directly to the guest\u2019s screen.<\/li>\n\n\n\n<li><strong>Instant Confirmation:<\/strong> The guest clicks &#8220;Book,&#8221; the PMS records the reservation, and the guest receives a confirmation email. <strong>Total effort from your staff: Zero.<\/strong><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Why Your Guests (and Your Bottom Line) Will Love It<\/h3>\n\n\n\n<p>In our previous posts, we talked about liberating you from the <strong>&#8220;3:00 PM Rush.&#8221;<\/strong> The IBE is the logical next step. It handles the administrative work of the sale so you don\u2019t have to.<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li><strong>Mobile-First Design:<\/strong> Most guests book on their phones while on the go. Our IBE is sleek, fast, and designed to convert &#8220;lookers&#8221; into &#8220;bookers.&#8221;<\/li>\n\n\n\n<li><strong>Trust &amp; Brand:<\/strong> A professional booking process signals to the guest that you are a modern, reliable property.<\/li>\n\n\n\n<li><strong>The Commission Win:<\/strong> Every booking through the Aries IBE is a booking that stays 100% in your pocket. No commissions. No middlemen.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">The Aries Ecosystem: Everything in Sync<\/h3>\n\n\n\n<p>This new Add-On completes the circle.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>The RMS<\/strong> sets the perfect price.<\/li>\n\n\n\n<li><strong>The IBE<\/strong> sells it directly on your website.<\/li>\n\n\n\n<li><strong>The PMS<\/strong> manages the stay and the check-in.<\/li>\n<\/ul>\n\n\n\n<p>It\u2019s a seamless loop designed for one thing: <strong>Giving you back your time and your profit.<\/strong><\/p>\n\n\n\n<p><strong>Ready to turn your website into a booking machine?<\/strong><\/p>\n\n\n\n<p>The Integrated Booking Engine is available now as an add-on for all Aries PMS users.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.aries-software.net\/get-in-touch\/\" data-type=\"page\" data-id=\"27\">[<strong>Schedule a 15-minute demo to see it in action.<\/strong>]<\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Let\u2019s talk about that 15% to 25% commission check you write every month. You know the one. It goes to the big Booking and Expedia giants. It\u2019s the &#8220;OTA Tax&#8221;\u2014the price you pay for visibility. But here\u2019s the frustrating part: often, a guest finds your hotel on those sites, visits your website to see more [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":283,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[28,26,29,22,27],"class_list":["post-282","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pms","tag-aries-pms-add-on","tag-direct-bookings","tag-hospitality-tech-2025","tag-hotel-automation","tag-hotel-ibe"],"_links":{"self":[{"href":"https:\/\/www.aries-software.net\/de\/wp-json\/wp\/v2\/posts\/282","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aries-software.net\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aries-software.net\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aries-software.net\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aries-software.net\/de\/wp-json\/wp\/v2\/comments?post=282"}],"version-history":[{"count":1,"href":"https:\/\/www.aries-software.net\/de\/wp-json\/wp\/v2\/posts\/282\/revisions"}],"predecessor-version":[{"id":284,"href":"https:\/\/www.aries-software.net\/de\/wp-json\/wp\/v2\/posts\/282\/revisions\/284"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.aries-software.net\/de\/wp-json\/wp\/v2\/media\/283"}],"wp:attachment":[{"href":"https:\/\/www.aries-software.net\/de\/wp-json\/wp\/v2\/media?parent=282"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aries-software.net\/de\/wp-json\/wp\/v2\/categories?post=282"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aries-software.net\/de\/wp-json\/wp\/v2\/tags?post=282"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}